How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales
by: Craig Garber
If you're using direct mail, and you want to boost your
response, make sure you're using first
class
"live" stamps, as opposed to using "machine" stamped, or
pre-sorted bulk rate mail.
Nothing tells you "Hey, there's a sales letter inside this
envelope." any more than a bulk rate indicia, or a piece of
mail with a bar code above your prospect's name.
And I'm not sure what the Royal Mail over in the UK does, or
what postal systems outside of America do, but if
you're
here in the U.S., use some of the "non-traditional" stamps
the post office issues now.
You're a lot more likely to have someone open your letter if
it has a "Dr. Seuss" stamp on it... an "elvis" stamp, or
yes,
even a "Happy
Birthday"
postage stamp on it, than a plain old "traditional" stamp
with a flag on it.
Remember, direct mail is no different than any other media
you're going to use to market your business.
Your job, is
to make your marketing blend in as much as possible -- to
look as credible and "editorial" as can be -- and THEN once
you've got your prospects attention, you use your sales
copy to do the selling for you.
This is the same reason why your display ads should look
like newspaper editorial columns, and not wild, screaming
pieces that might as well say "BUY SOMETHING!"
Remember, sales is like seduction -- and being slick, fast
and aggressive never seduced anyone.
But being slow and sultry does it all the time.
Now go sell something,
Craig Garber
P.S. Wanna see more tips like this?
Go check out the
archives
at: http://www.kingofcopy.com/tips/tiparchives.html
About The Author
Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com.
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How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales
How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales
by: Craig Garber
If you're using direct mail, and you want to boost your
response, make sure you're using first
class
"live" stamps, as opposed to using "machine" stamped, or
pre-sorted bulk rate mail.
Nothing tells you "Hey, there's a sales letter inside this
envelope." any more than a bulk rate indicia, or a piece of
mail with a bar code above your prospect's name.
And I'm not sure what the Royal Mail over in the UK does, or
what postal systems outside of America do, but if
you're
here in the U.S., use some of the "non-traditional" stamps
the post office issues now.
You're a lot more likely to have someone open your letter if
it has a "Dr. Seuss" stamp on it... an "elvis" stamp, or
yes,
even a "Happy
Birthday"
postage stamp on it, than a plain old "traditional" stamp
with...
How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales
Birthday invitations > How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales
70s Theme Party Theme Ideas
70s Theme Party Theme Ideas
by: Dee Schrock
Travel back in time for a 70's theme party.
With wild colors and clothing, this type of party is a great way to liven up any mood.
Set your theme around "Saturday Night Fever" and you're ready to hustle.
Decorations
Here's what you'll need for a great 70's party theme:
* Disco ball
* Place every mirror you have in the house to reflect strobe lights
* Smiley faces
* 70s TV and movie posters
Dress
Wear bell-bottom Levi's or Wranglers or go all out with your leisure suit.
Feather your hair like Farrah Fawcett or Andy Gibb.
Give away prizes for the best dressed.
Food/Drink
What should you serve? Have a table with punch, both spiked and plain. Foods can be easy finger foods, such as chips and dip, veggies, and cheese and crackers. If you want to put in a bit of extra effort, offer sundaes or create a soda fountain in...
70s Theme Party Theme Ideas
Birthday invitations > 70s Theme Party Theme Ideas
How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales loans
How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales
How To Choose Best Gifts For Your Special Friends
How To Choose Best Gifts For Your Special Friends
by: Tony Gevano
You started to get headache when you are invited to party. Not because you are not please, but there often problem when you have to choose the best gift for their occasion. Those who held a party might celebrate their birthday, wedding, new birth, passing an exam, etc. All have to be appreciated by giving them gift.
Showing your appreciation to the person is the most important. If you look...
How To Leverage Dr. suess... Walt Disney... And Yes, Even Elvis... Into More Sales Birthday invitations party
Birthday invitations > How To Choose Best Gifts For Your Special Friends
Birthday invitations
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